Given the plethora of other non-controversial sponsors available, it beggars belief that top-tier clubs are still taking money from companies that exploit vulnerable fans.”ĬARE found that seven clubs will have gambling companies as their main shirt sponsor: Aston Villa, Bournemouth, Brentford, Burnley, Everton, Fulham, and West Ham. “The public have woken up to the extent of gambling-related harm in society, and they are concerned about a bombardment of gambling advertising in the beautiful game. They promote an industry that depends entirely on customer loss for its success, with a track record of putting profits before people. Like tobacco advertising in sport in years gone by, gambling adverts are increasingly seen as unacceptable.

“Many clubs in the Premier League have moved away from partnerships with big betting in recent years. For people struggling with addiction, constant exposure to gambling marketing is far from harmless. Problem gambling is a huge concern and research shows people who bet on sports are particularly vulnerable. “It is hugely disappointing to see so many Premier League clubs still making sponsorship deals with gambling companies.

Ross Hendry, CARE's CEO, expressed disappointment that top tier clubs are continuing to partner with big betting.

Seven clubs have chosen to partner with a gambling company for their main shirt sponsor, and two clubs will display a gambling company on their shirt sleeve only. Almost half the clubs in the Premier League will display gambling sponsorship on their shirts in the coming season, despite public concern about betting ads in sport.Īnalysis by CARE shows nine out of twenty clubs have struck a deal with betting companies that requires a logo to appear on the front or the sleeve of match-day shirts.

Uk sport betting analysis